• Marketing

An Invisible Spot, a Powerful Message: How Brazilian Football Raised Awareness About Melanoma

• Mardi 15 avril 2025

For twelve consecutive matches in the Brazilian football league, fans of Botafogo watched their team unaware of a silent message taking shape on the players’ backs. A small black dot appeared...

• PUB

Mami Wata's bald face campaign uses humor and technology to promote sun protection

• Lundi 7 avril 2025

Recent studies have highlighted the effectiveness of humor as a communication tool. According to Oracle’s The Happiness Report, 91% of consumers prefer brands that incorporate humor, and 90%...