Women drive nearly two-thirds of global discretionary spending, yet many still feel sidelined by the very brands that seek their loyalty. According to The Collective Economy, a global report...
How do you generate massive buzz during the NBA Finals with just $2,000 and three days of production? If you're Kalshi, an online prediction market, the answer is simple: let artificial intelligence...
La célèbre marque de confiserie M&M’S lance une nouvelle campagne mondiale baptisée « It’s more fun together », une plateforme créative destinée à renforcer son image de marque qui...
In a refreshing twist on generational divides, Lipton Hard Iced Tea is bridging the gap between Boomers and Millennials with its latest campaign, “Don’t Retire the Party.” Timed to coincide...
La marque britannique Little Dish, spécialisée dans les repas sains pour enfants, vient de dévoiler une nouvelle campagne publicitaire originale, pleine d’humour et de clins d’œil à...
New Zealand telco 2degrees has launched an innovative audio campaign that transforms the very sounds that usually keep users glued to their screens into a playful reminder to unplug. In collaboration...
Une nouvelle entité créative baptisée Baby Teeth fait aujourd’hui son entrée sur la scène mondiale. Fondée par trois figures reconnues de l’industrie – Lynsey Atkin, Chris Watling...
Advertising has been a part of our daily lives for centuries. In France, the first color posters appeared in the early 19th century thanks to lithography. Since then, it has become nearly impossible...
