Amazon Ads has launched its new campaign, “Gain the Edge,” designed to demonstrate how small and midsize businesses (SMBs) can leverage targeted video advertising to reach their ideal customers...
The Huawei Cloud Summit Northern Africa 2025 has concluded on a high note, bringing together more than 600 public and private sector leaders, along with strategic ecosystem partners from over...
A recent study by Havas Market, published on Thursday, July 17, highlights the overwhelming presence of brand-generated content in responses provided by Google’s AI assistant, Gemini. Based...
Following an initial report published in January 2025, the Union des marques and Kantar Media have released an updated edition of their exclusive study on advertising investments in France, now...
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
How do you generate massive buzz during the NBA Finals with just $2,000 and three days of production? If you're Kalshi, an online prediction market, the answer is simple: let artificial intelligence...
À l’heure où l’intelligence artificielle (IA) s’immisce dans tous les secteurs créatifs, CANAL+ fait le choix de mettre en lumière la singularité de la créativité humaine à travers...
In a landmark innovation for both the food and packaging industries, Nestlé Central America and Ogilvy Colombia have unveiled "Self-Packing Cheese"—a revolutionary concept that transforms...
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