Mlle Pitch 2025 : la pub au service des sans-abris
Pour sa 5ᵉ édition, le concours Mlle Pitch Awards & Co a frappé fort. Avec un thème aussi essentiel que sensible – la lutte contre les idées reçues sur le sans-abrisme – le rendez-vous...
Pour sa 5ᵉ édition, le concours Mlle Pitch Awards & Co a frappé fort. Avec un thème aussi essentiel que sensible – la lutte contre les idées reçues sur le sans-abrisme – le rendez-vous...
Volkswagen Australia is inviting drivers to rediscover the joy of driving with its new campaign, Batteries Included, developed in partnership with DDB Group Sydney. Launching this week, the campaign...
In a move that could reshape how online publishers generate revenue, Google has officially launched Offerwall, a new monetization feature available for free through Google Ad Manager. Announced...
After dominating our screens, Netflix is stepping into real life. By the end of 2025, the streaming giant will open its first two immersive venues, called Netflix House, in Philadelphia and Dallas,...
McDonald’s New Zealand has launched an innovative outdoor campaign that speaks directly to drivers on the move—literally. In partnership with agency DDB Aotearoa, the fast-food giant has...
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
Uber Advertising is taking its Ride Offers program beyond U.S. borders, announcing a global rollout during the Cannes Lions International Festival of Creativity. The product, which allows brands...
Meta franchit une nouvelle étape dans la publicité digitale en dévoilant une panoplie d'outils publicitaires basés sur l'intelligence artificielle, visant à automatiser, personnaliser...
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