En moins de 48 heures, la dernière vidéo Instagram de Vestiaire Collective a explosé les compteurs, franchissant la barre symbolique des 6 millions de vues. Un exploit qui témoigne de l'efficacité...
As economic uncertainty continues to shape consumer behavior, a new study by UserTesting, supported by Talker Research, reveals that loyalty to brands is more than just a matter of price —...
Heinz is showing its teeth — quite literally — with one of its boldest and most unconventional campaigns to date. In a playful yet clever move, the iconic ketchup brand has launched “Heinz...
In celebration of Earth Day, Back Market, the leader in refurbished electronics, has teamed up with the creative agency Marcel to launch a powerful global campaign aimed at raising awareness...
What happens when a high-performance sports brand partners with one of the world’s most magnetic stars? In the case of On and Zendaya, the result is “Zone Dreamers”—a visual and emotional...
Olaplex, the science-backed hair care brand, has unveiled its bold new multichannel campaign, “Designed to Defy,” marking a significant shift in its marketing strategy. The campaign, which...
Irregular Choice, marque britannique reconnue pour son style audacieux et maximaliste, s'associe à Hasbro pour une collaboration unique inspirée du célèbre jeu de société Monopoly....
Pour ses 30 ans, Toy Story ne s'est pas contenté d'une simple célébration. Disney China a vu les choses en grand en organisant un événement exceptionnel à la Shanghai Fashion Week....
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