Meta bets on AI to dominate holiday ad spending
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
With the holiday season fast approaching and advertising budgets reaching their peak, Meta is unveiling a new wave of features designed to boost both online and in-store sales. From omnichannel...
Korean food giant Nongshim has announced a global partnership with Netflix, building on the worldwide success of the animated series K-Pop Demon Hunters. The collaboration blends pop culture...
Nestlé KitKat has launched a fresh collaboration with Spotify, unveiling Break the Loop—a campaign designed to shake consumers out of their music routines and inspire discovery. Conceptualised...
Mastercard a choisi WPP Media pour piloter sa stratégie, sa planification et ses achats médias à l’échelle mondiale, couvrant plus de 70 marchés internationaux, mettant ainsi fin à une...
Higgsfield is pushing the boundaries of marketing technology with the launch of its Product-to-Video feature, integrated into its Draw-to-Video platform. This innovation could reshape the way...
Gousto, le spécialiste britannique des boîtes de recettes, s’attaque désormais aux supermarchés avec un nouveau positionnement de marque et une campagne publicitaire audacieuse. L’initiative,...
Hilton has marked a major milestone in hospitality marketing with a record-breaking digital campaign starring global ambassador Deepika Padukone. Part of the hotel group’s acclaimed It Matters...
La marque allemande adidas se retrouve au cœur d’une controverse au Mexique après avoir lancé un modèle de chaussures baptisé Oaxaca slip-on, directement inspiré des huaraches, des sandales...
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