Jetstar joue la psychologie inversée pour attirer les Kiwis
Dans une démarche marketing aussi inventive qu’amusante, Jetstar, en collaboration avec l’agence Thinkerbell Aotearoa, a lancé une campagne basée sur un principe simple mais efficace :...
Dans une démarche marketing aussi inventive qu’amusante, Jetstar, en collaboration avec l’agence Thinkerbell Aotearoa, a lancé une campagne basée sur un principe simple mais efficace :...
Amazon Ads has launched its new campaign, “Gain the Edge,” designed to demonstrate how small and midsize businesses (SMBs) can leverage targeted video advertising to reach their ideal customers...
La Advertising Standards Authority (ASA), le gendarme britannique de la publicité, a récemment interdit deux campagnes publicitaires de Zara au Royaume-Uni. Motif ? L’utilisation de mannequins...
SmartyPants Vitamins isn’t just selling supplements—it’s selling an edge in the relentless, and often hilarious, competition of modern parenting. In its latest campaign, the brand teams...
Audible, the leading platform for audio storytelling, has launched a visually stunning and emotionally rich campaign celebrating the romance genre. Created by Fold7 and directed by Adam Berg...
Ford is expanding its vision of mobility by launching two premium electric bikes inspired by its iconic vehicles: the Mustang and the Bronco. Developed in collaboration with e-bike manufacturer...
In a heartwarming celebration of everyday connections, McDonald’s Germany has launched its new McSmart Snacks campaign, created in partnership with Abelone Films, director Magnus Härdner,...
On August 1st, Thai fast-food brand Five Star Chicken launched a bold digital campaign that quickly became a viral sensation. Created by BBDO Bangkok and produced by Suneta House, the campaign,...
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