Mlle Pitch 2025 : la pub au service des sans-abris
Pour sa 5ᵉ édition, le concours Mlle Pitch Awards & Co a frappé fort. Avec un thème aussi essentiel que sensible – la lutte contre les idées reçues sur le sans-abrisme – le rendez-vous...
Pour sa 5ᵉ édition, le concours Mlle Pitch Awards & Co a frappé fort. Avec un thème aussi essentiel que sensible – la lutte contre les idées reçues sur le sans-abrisme – le rendez-vous...
In a bold blend of throwback culture and skincare marketing, Neutrogena has launched a campaign that invites millennials to reminisce about the 1990s—only to cheekily remind them they’re...
In a move that could reshape how online publishers generate revenue, Google has officially launched Offerwall, a new monetization feature available for free through Google Ad Manager. Announced...
British restaurant chain Wagamama has unveiled its most ambitious brand campaign in 33 years, marking a major cultural and strategic shift. With the tagline "Food is Life", the campaign aims...
McDonald’s New Zealand has launched an innovative outdoor campaign that speaks directly to drivers on the move—literally. In partnership with agency DDB Aotearoa, the fast-food giant has...
Unveiled at the Cannes Lions International Festival of Creativity 2025, Reddit’s latest move into AI-powered advertising marks a strategic shift toward what it calls the “era of community...
After gaining traction in the wearable tech market with its Ray-Ban Meta smart glasses, Meta is moving to scale up its presence. The company has confirmed the launch of two new models: a sport-oriented...
Meta franchit une nouvelle étape dans la publicité digitale en dévoilant une panoplie d'outils publicitaires basés sur l'intelligence artificielle, visant à automatiser, personnaliser...
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