Consumers Distrust AI Search Summaries, Gartner Finds
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Artificial intelligence is reshaping the way people search for products and services — but not without controversy. According to new research from Gartner, more than half of consumers distrust...
Sydney’s World Square has become the stage for a bold new outdoor advertising format as VMO unveiled its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos and Havas...
Australian food brand SunRice has unveiled a bold new campaign, ‘SunRice Baby,’ reimagining the iconic 1990s track Ice Ice Baby with fresh lyrics to spotlight the versatility of rice and...
La marque américaine Bose, pionnière de l’audio depuis plus de soixante ans, vient de franchir une nouvelle étape dans son histoire en dévoilant son tout premier hymne de marque. Avec la...
Save the Children Netherlands, in collaboration with TBWA\NEBOKO and production company MJZ, has launched a powerful new brand campaign that reframes children not as victims, but as individuals...
KFC has embraced the “treat yourself” mindset of generation Z with its latest campaign, Bucket for one, rolled out across Germany. Developed by creative agency Butter in collaboration with...
Coro’s fruit juice brand Suntop, in partnership with connected packaging specialist Appetite Creative, has unveiled a new interactive campaign to celebrate the back-to-school season. The initiative,...
Google has announced NBA superstar Stephen Curry as its new Performance Advisor, unveiling the collaboration through a humorous unscripted spot directed by Peter Novosel of 42 Branded. The ad,...
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