Announced during Cannes Lions 2025, Open Call is YouTube’s latest initiative aimed at bridging the gap between brands and content creators. In an era where the creator economy is booming—marked...
Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
Canon EMEA has unveiled its latest integrated campaign, Created Different, developed in partnership with global agency VCCP and brought to life by its content studio Girl&Bear. With this ambitious...
BoursoBank mise sur l'humour pour dénoncer les frais bancaires avec Kyan Khojandi à la réalisation En 2025, alors que de nombreux consommateurs continuent à supporter des frais bancaires...
En célébrant ses 15 ans, Instagram, l’application emblématique de partage de photos, dévoile une nouvelle stratégie centrée sur l’encouragement de la créativité et le soutien des...
In a refreshing twist on generational divides, Lipton Hard Iced Tea is bridging the gap between Boomers and Millennials with its latest campaign, “Don’t Retire the Party.” Timed to coincide...
Sports streaming giant DAZN has unveiled its first ever global campaign, ‘Undisputed’, bringing together the raw energy of boxing and the drama of football in a cinematic spectacle. Crafted...
In a striking move that has captured attention across the marketing industry, Unilever has pledged to dedicate 50% of its advertising spend to social media, with a particular emphasis on influencer...
