Whirlpool® has taken laundry to the next level with a cultural twist. The appliance giant partnered with Grammy-winning rapper Big Boi, best known as one half of the iconic duo OutKast, to launch...
À quelques mois de la sortie très attendue de Call of Duty: Black Ops 7, Activision surprend avec une stratégie de communication inédite. Plutôt qu’un simple teaser, l’éditeur a lancé...
Nissan India has launched a striking new campaign to promote the Magnite Kuro Edition, a bold, all-black reinvention of the brand’s popular compact SUV. Conceptualized by Nissan United, the...
Adidas has launched Manchester United’s new retro jersey through an original campaign titled The Mancunian Way, created by Homeground in collaboration with Antfarm. More than just a kit reveal,...
Toyota lance une nouvelle campagne publicitaire audacieuse en Nouvelle-Zélande, transformant littéralement le pays en vitrine pour ses véhicules. Baptisée “Let’s Go Places 2.0”, cette...
In a provocative twist on environmental advocacy, global NGO Plastic Change is taking aim at the link between microplastics and declining male fertility. Timed with the UN Global Plastics Treaty...
In a visually poetic collaboration, director Adrian Villagomez has brought to life Eddie Benjamin’s soulful single Driving with a striking, blue-hued video, produced by the culture-shaping...
The fashion world’s ongoing experiment with artificial intelligence has taken a provocative new turn, igniting public debate after Vogue featured a Guess advertisement starring an AI-generated...
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