With its new campaign “Supporting First Steps,” IKEA captures a tender slice of life: the moment a child takes their very first steps. Rather than showcasing sleek interiors or product features,...
Heinz is showing its teeth — quite literally — with one of its boldest and most unconventional campaigns to date. In a playful yet clever move, the iconic ketchup brand has launched “Heinz...
Vodafone found itself under scrutiny after its festive TV ad was challenged by rival EE and investigated by the Advertising Standards Authority (ASA) for potentially misleading viewers. The advertisement,...
What if the key to better sleep wasn’t hidden in a meditation app, but in a cup of decaf coffee and a darker skyline? That’s the bold bet behind Nescafé Clásico Decaf’s recent campaign...
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
A recent study by the World Federation of Advertisers (WFA), conducted in collaboration with the UK Advertising Standards Authority (ASA) and other global self-regulatory organizations, reveals...
Londres au cœur de la publicité et du marketing Ce 1er avril 2025, Londres est devenue le centre névralgique du marketing et de la publicité avec l’ouverture de l’Advertising Week Europe...
To mark the 110th anniversary of its iconic Contour bottle, Coca-Cola is turning the spotlight—quite literally—onto its shadow. The brand has launched a striking minimalist campaign titled...
