What happens when a high-performance sports brand partners with one of the world’s most magnetic stars? In the case of On and Zendaya, the result is “Zone Dreamers”—a visual and emotional...
In an industry increasingly driven by algorithms and AI-generated content, BritBox has chosen a radically different path: slowness, craftsmanship, and authenticity. The British streaming platform...
Ford has recently launched a new advertising campaign celebrating those who "get things done" through its range of commercial vehicles designed to meet the most demanding needs. Titled "Doing...
Interfel, the interprofessional body for fresh fruits and vegetables, has launched a vibrant new ad campaign, following its first collaboration with director Charlotte Abramow. This time, the...
The Advertising Standards Authority (ASA) has received a wave of 766 complaints regarding KFC's latest advertisement, titled "All Hail Gravy," but has decided there is no need for an investigation...
Dans l'univers dynamique du marketing en ligne, le SEA s'impose comme un outil incontournable pour booster votre référencement. Le SEA, ou Search Engine Advertising, consiste à diffuser...
«Du brand purpose, brand building et advertising, je pense que nos marques ne le font pas assez »
Malgré la fragmentation de l’audience, la publicité télévisée continue d’attirer les marques et de stimuler le trafic vers les sites web, particulièrement pour les annonceurs novices,...
