McDonald's is offering a €10,000 Big Mac ring for its customers: "To celebrate Valentine's Day, the iconic fast-food chain, in partnership with the jeweler Nadine Ghosn, unveiled a ring bearing the effigy of its famous burger, the Big Mac. Named "Bling Mac", this ring, adorned with diamonds and sapphires, was proposed at a special competition. Indeed, each layer in the most famous burger of the brand has been faithfully reproduced with precious stones. Thus, the sesame seeds found on top of the bread are represented by small diamonds, and the steak is transformed into a line of champagne-colored diamonds and orange sapphires as the famous Big Mac sauce. Overall, the value of the Bling Mac is estimated at $12,000, just under €10,000. To win this little wonder, it will take poetic and imaginative thinking."
City Club unveils a unique offer to celebrate love: "On the occasion of Valentine's Day, City Club, the largest fitness and wellness network in Morocco, has just announced the launch of a brand-new offer for its customers. Indeed, for each subscription purchased on February 14 from the gentleman, the chosen one of his heart will be graciously offered a year of fitness at every City Club in the Kingdom. "As usual, City Club sees things big for Valentine's Day. And what better way to surprise his half than to offer her a year of sport and well-being," says a statement from City Club. The largest fitness network has also launched an advertising campaign involving the couple Omar Lotfi and Farah El Fassi, chosen this year as a model."
What are the most visible brands, without paying the slightest penny, on social networks?: "The world leader in social intelligence Brandwatch has unveiled its latest report on brands appear the most on social networks without paying a penny. In fact, of the 100 million jobs shared during the last two months of 2017, the American fast-food giant McDonald's made nearly 900,000 appearances, ahead of the American company Nike (788,490), the German firm Adidas (772,520), the soft drink company Coca-Cola (501,150), and the airline Emirates (477,940). Contrary to expectations, the tech titans Apple, Amazon, and Google are not among the Top 5."
Advertising: Nutella praises the "quality" of its ingredients, health professionals are insurgent: "On Sunday, Nutella launches an advertising campaign on the "quality" of its ingredients and arouses the anger of nutritionists. "This type of product is a caloric bomb with, unlike jam or butter, almost no nutritional value," recalls the French Health Safety Agency. That is a new polemic around Nutella. This Sunday, the famous spread brand launched a new advertising campaign focused on its "quality", but the health professionals disagree. For them, this product, which contains more than 85% sugar and fat, is nutritionally "catastrophic"."
A baby with Down's Syndrome chooses as muse of the brand Gerber (Nestlé group): "The international baby food brand Gerber has just chosen Lucas, a one-year old boy with Down Syndrome, to represent the brand in 2018. This is a first in Gerber's history. Lucas Warren, a lovely one-year-old boy from Georgia (a southern U.S. state), is Gerber's new face. The food brand announced Wednesday, February 7, the congratulation to Lucas on winning the eighth annual Gerber Baby Photo Search."
Crédit : IMPERIUM MEDIA
