Tn'Koffee: a new public relations and PR consultancy agency: "Brand Factory and KMK Advertising, two communication and Public Relations, PR, consulting firms, announced the launch of a new public relations and public affairs agency Called "Tn'Koffee" (Tea & Koffee), which was fruit of a desire to develop the scope of PR in Morocco and make it a strategic tool for creating brand awareness or maintaining a brand. Also to bring companies and brands closer to their public, like tea (or coffee ...) friendly and constructive ".
Hajitek Majitek: INWI unveils a new application: "inwi, the third global operator of fixed and mobile telecommunications and Internet in Morocco, has just announced the launch of" Hajitek Majitek ", the first application of Moroccan tales which aims To accompany, on a daily basis, parents and educators to give Moroccan children a taste for reading.To make technology no longer a brake but an incentive mean of learning, discovery and reading of Moroccan folk tales were developed in partnership with associative actors and the publishing house "Yanbow Al Kitab".
Uber is committed to the Sides of Women Entrepreneurs: "Uber is sponsoring the second edition of the South Economic Women Initiative, organized by the Association of Women Entrepreneurs of Morocco. As a social inclusion driver, since its launch in Morocco in July 2015, Uber has been helping to set up a system for the integration of the informal sector, notably through the status of self-entrepreneur. This approach aims to democratize access to the labor market for women, for whom Uber provides work, promotes mobility and promotes integration through new economic opportunities. "
What happens when we blend advertising and music ?: "At a time when communication has become the center of all human activity, it seems important to analyze the association of music and advertising. The union between music and advertising has been going on for a very long time, beginning with the sellers that were screaming in the streets to sell their products. The development of radio marks a very important step in this union, and then the music will invest cinema and television by accompanying the publicity image, and for commercials, regardless of the theme or product presented, music appears as a key factor for success and relevance, and is an integral part of advertisers' overall strategy to promote their benefits and communicate, and the choice of music is paramount because it reflects the brand and the product. A very rhythmic music for Nike or for Apple gives the image of a solid, dynamic brand. So, a softer, even more sensual music to accompany a Coca-Cola advertisement seems interesting insofar as this brand is positioned on the segment of emotion, sharing and meeting. Besides, the music is meant to be in total coherence with the message to communicate but especially with the brand strategy of the company ".
Crédit : IMPERIUM MEDIA
