1. Study: Moroccan consumer confidence down: "Four times a year, Nielsen, an internationally renowned company in the field of buying and audience motivations, takes the pulse of consumers' feelings about the economic and In its latest report published in the 20th of February, Nielsen shows a decline in the optimism of Moroccan consumers during the Fourth quarter of 2016. Consumer confidence declined by a 2.6% in the first quarter of 2016 compared with the fourth quarter of 2015, with a monthly average of 35.9 percentage points, while the consumer confidence index, Purchases and the economic situation of households, had improved by a 5.7% in January, before falling by a 1.3% in February and by a 10% in March.
2. Radio: NRJ arrives in Morocco: "NRJ, the Hits Radio streaming will be broadcast in the Kingdom, on the Internet, from the 25th of March. This is what the economist revealed in its Friday delivery of the 17th of February. Obviously, this is the first African country and the second Arab country, after Lebanon, to launch this digital radio concept. In addition to the Hexagon, the NRJ brand operates in Switzerland, Belgium, Germany, Sweden , Finland, Norway, Canada, Austria, Bulgaria, Russia, ... etc. "The 95,000 fans on Facebook who log on via an IP address domiciled in Morocco also testified that it took more than 18 months of talks with the parent company The partnership with the Moroccan company Radio Planet, founded by the young Hakim Chagraoui, says the same source.
3. "What will they say about you": When Nike pays tribute to Muslim athletes: " The Giant Sportswear Nike has announced the launch of a new advertising campaign that pays tribute to Middle Eastern athletes and explores the challenges in which young Arab women aspiring to a professional sporting career could be confronted with the name of "What will they say about you", the sporting brand highlights four muslim athletes, all veiled.The Emirates Amal Mourad, parkour coach and Skater Zahara Lari, Jordanian boxer Arifa Bseiso and Tunisian fencer Inès Boubakri, and the singer Balqees Fati.
4. The compulsory ads on YouTube are soon finished: "According to a press release provided to the Campaign site and confirmed to other media, YouTube has announced that it intends to eliminate its 30-second commercial. It will soon be more compulsory to watch this commercial before you can watch a video on Youtube, and from 2018, this format will disappear from the platform and it will not be possible to set up these famous clips on its videos. A format that works, whether for users or advertisers, and a new 20-second format will be put in place, and the 6-second pre-rolls that have been Campaign and many observers are betting on the rise of the impossible-to-jump 6-second format introduced last April. "
5. Push and Pull marketing: the art of attracting consumers: "In marketing, several strategies can be adopted to communicate on a product in order to distribute it effectively." To attract consumers and outsmart competition, These two marketing schemes, while having the same final goal, are diametrically different, since the Push strategy, also called the strategy of Pressure, is one of the components of Mix Distribution, which is to push the product to the customer, that is to use the sales force and the distribution network to promote or sell your product to end customers. The Pull strategy, it is one of the components of the Mix Communication, it consists in drawing the customer towards the product, that is to say to develop at the end customers a preference for the brand by relying on strong advertising pressure Or promotional, it is also called attraction strategy. The advantage of a Push strategy is that it has a larger and more competent sales force or sales force in order to outperform competitors. "
Crédit : IMPERIUM MEDIA
