As Apple TV’s hit series Severance continues to captivate audiences, Apple has once again embraced the show's cultural impact with a new addition to its online store. The Lumon Terminal Pro, a meticulously designed replica of the retro computers seen in the series, has been unveiled—much to the delight of fans.
Appearing alongside real Mac products such as the MacBook Air and Mac Studio, the Lumon Terminal Pro seems like a genuine Apple product at first glance. However, those eager to purchase it will soon discover that the “Buy Now” button redirects them to an 11-minute behind-the-scenes video. The clip details how Severance editors use Apple devices like the iMac, Mac mini, and MacBook Pro to bring the show's eerie, minimalist aesthetic to life.
Faithful to the dystopian design of Lumon Industries, the Lumon Terminal Pro features a chunky, old-school look complete with thick bezels, a low-resolution screen, a blue keyboard, and a trackball mouse. However, fans hoping for a selection of colors to match their innie or outtie personas will be left disappointed—this device stays true to the monochrome office aesthetic of the show.
With Severance already known for its creative marketing campaigns, this latest stunt—coinciding with April Fools’ Day—may be one of the best yet. Whether it’s a playful joke or a sign of deeper collaboration between Apple and the series, one thing is clear: the world of Severance continues to blur the line between fiction and reality.
