Have you ever picked up a pack of Oreos only to put another brand of cookies back—perhaps even in the wrong aisle? If so, you’re far from alone. And it’s precisely this small, unthinking,...
In a nostalgic and heroic comeback, Pop-Tarts is leaping into the Marvel universe with a campaign that blends pop culture, cinema, and sweet indulgence. As part of its integrated partnership...
How do you generate massive buzz during the NBA Finals with just $2,000 and three days of production? If you're Kalshi, an online prediction market, the answer is simple: let artificial intelligence...
Adidas has unveiled a spirited new campaign film that brings together two of its most iconic athlete ambassadors — global football legend Lionel Messi and NFL superstar Patrick Mahomes —...
AXA XL, a division of the AXA Group dedicated to insuring mid-sized businesses and global multinationals, is launching a bold new brand campaign under the banner Facing into risk for a future...
Hellmann’s Mayonnaise, a brand with over a century of culinary legacy, is stirring up appetites once again with a fresh spin on its classic tagline. Launched in June in the United States, the...
Et si les bordures rouges et blanches des circuits de Formule 1 cachaient, depuis toujours, un message croustillant ? C’est le pari audacieux — et brillamment exécuté — de KFC Canada...
Pepsi is firing back at Coca-Cola with a playful and pointed summer campaign that reimagines the iconic “Share a Coke” concept — swapping out first names for America’s favorite cookout...
