Jetstar joue la psychologie inversée pour attirer les Kiwis
Dans une démarche marketing aussi inventive qu’amusante, Jetstar, en collaboration avec l’agence Thinkerbell Aotearoa, a lancé une campagne basée sur un principe simple mais efficace :...
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Zara bannie pour mannequins « trop maigres » au Royaume-Uni
La Advertising Standards Authority (ASA), le gendarme britannique de la publicité, a récemment interdit deux campagnes publicitaires de Zara au Royaume-Uni. Motif ? L’utilisation de mannequins...
McDonald’s Bahrain turns volatility into a tasty opportunity with “Buy the Dip”
Amid ongoing global trade tensions and post-tariff market uncertainty, McDonald’s Bahrain has teamed up with creative agency Leo UAE to launch a playful campaign that blends finance talk with...
Nando’s serves up ‘Bowl Therapy’ as a cheeky wellness alternative
In a market where wellness fads range from cold plunges to crystal charging, Nando’s is taking a different approach — one that’s warm, saucy, and far more edible. The brand has launched...
Plastic Change targets male fertility in bold anti-microplastics campaign
In a provocative twist on environmental advocacy, global NGO Plastic Change is taking aim at the link between microplastics and declining male fertility. Timed with the UN Global Plastics Treaty...
Olipop blends SpongeBob nostalgia with Roblox for Pineapple Paradise launch
Olipop is making waves this summer with a limited-edition soda inspired by one of pop culture’s most beloved undersea residents. The brand, known for its “better-for-you” soft drinks, has...
Genie 3: Google’s AI That Builds Worlds From Words
Google is redefining the role of artificial intelligence—not just as a tool for conversation, but as a creator of worlds. With the launch of Genie 3, its most advanced AI model to date, Google...
Fearless And Unstoppable: Nike Celebrates Canarinha Legends With Horror-Inspired Film
In a thrilling celebration of dominance and legacy, Nike has unveiled The Legend of the Canarinha, a bold, horror-inspired animated short film, marking Brazil’s women’s national football...
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