As summer heats up and brands compete for attention, Franui has found a delightfully unexpected way to cool things down—by launching a fully AI-generated boy band. Created by the agency Josiane,...
What if a simple first name was enough to reignite one of the most iconic rivalries in the advertising world? In Uruguay, Burger King has pulled off a playful yet sharp campaign to welcome its...
Pour la première fois de son histoire, Pinterest franchit une nouvelle étape stratégique en s'associant à une créatrice de contenu de renom pour lancer un produit co-brandé. En collaboration...
La marque suisse Nespresso dévoile sa campagne estivale 2025 avec une série de courts films publicitaires mettant en vedette David Beckham, l’ancienne star du football international. L’ex-joueur...
La célèbre enseigne Zara, fleuron du géant Inditex, s’aventure hors de ses sentiers battus avec une initiative qui mêle mode, voyage et recommandations locales. Depuis le 19 mai, la marque...
In a world overwhelmed by options—where even ordering a coffee can feel like a test—Volkswagen is choosing to keep things simple. And funny. With the “Maxime” saga, created by DDB Paris...
Nespresso has partnered with The Weeknd to introduce the Samra Origins collection, a coffee series that celebrates culture, creativity and daily rituals. Inspired by the artist’s Ethiopian...
In a digital age where even our breaks are consumed by scrolling, KitKat Canada is redefining what it means to truly “Have a break, have a KitKat.” Their latest campaign, launched in June,...
