Scandale Coldplay : quand l’adultère devient viral et marketing
C’est l’un des bad buzz les plus surprenants et viraux de ces dernières semaines : lors d’un concert de Coldplay à Seattle, deux spectateurs apparaissent enlacés sur le grand écran...
C’est l’un des bad buzz les plus surprenants et viraux de ces dernières semaines : lors d’un concert de Coldplay à Seattle, deux spectateurs apparaissent enlacés sur le grand écran...
WWF-Canada has unveiled a bold new initiative, A will to survive, encouraging Canadians to leave a lasting impact on the planet by including nature in their wills. Developed in collaboration...
M&M’S is redefining fun with the launch of its vibrant new campaign It’s more fun together in China, blending artificial intelligence, pop culture, and interactive experiences. In partnership...
In a world where advertising fights for every second of attention, Back Market chooses a more subtle yet striking approach. With its new campaign Now you see us, created by the Madrid-based agency...
To celebrate National Ice Cream Day on July 20, Ben & Jerry’s is bringing an extra dose of happiness to Toronto with a unique brand activation called “Doughlivery.” Over three days, from...
The digital advertising landscape is entering a new phase in 2025, where tech manufacturers are no longer just selling devices—they are becoming full-fledged media players. The latest example...
La frontière entre fast-food et high-tech devient de plus en plus floue. En Chine, KFC a récemment lancé une collaboration étonnante avec Asus Republic of Gamers (ROG), proposant aux amateurs...
Following an initial report published in January 2025, the Union des marques and Kantar Media have released an updated edition of their exclusive study on advertising investments in France, now...
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