Mercedes-Benz adopte Lucy Liu comme nouvelle voix
Mercedes-Benz USA annonce un changement majeur dans sa communication en confiant la voix officielle de la marque à l’actrice et réalisatrice récompensée Lucy Liu. Cette décision marque...
Mercedes-Benz USA annonce un changement majeur dans sa communication en confiant la voix officielle de la marque à l’actrice et réalisatrice récompensée Lucy Liu. Cette décision marque...
Ask someone what they associate with McDonald’s, and you’ll likely hear “burgers,” “fries,” or maybe even “McFlurry.” But few would think of vinyl records. Yet in 1988, the fast-food...
Volkswagen Brazil has taken product placement to new heights with the launch of its most ambitious campaign to date, “Arrivals,” created in partnership with Netflix and AlmapBBDO. Featuring...
In one of the year’s most thrilling sport-based promos, Fatal Fury: The Fury Continues delivers four minutes of pure cinematic energy — a tribute to gaming nostalgia, chaotic energy, and...
What if a single pizza could save the world and dinner at the same time? That’s the cheeky premise behind a bold promotional campaign launched by Little Caesars and Marvel Studios to celebrate...
Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
VanMoof, the Dutch e-bike pioneer, is officially back on the streets—and in the skies. The Amsterdam-based brand has unveiled its highly anticipated S6 Series, alongside a visually stunning...
At this year’s Cannes Lions International Festival of Creativity, AXA and Publicis Conseil made history by winning the prestigious Titanium Grand Prix for their bold campaign “Three Words”,...
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