• PUB

‘All Of This’: McDonald’s Germany Turns Snack Breaks Into Meaningful Moments

• Jeudi 7 août 2025

In a heartwarming celebration of everyday connections, McDonald’s Germany has launched its new McSmart Snacks campaign, created in partnership with Abelone Films, director Magnus Härdner,...

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The Knorr Cube Emoji: How a Yellow Square Stirred Up Social Media

• Jeudi 7 août 2025

In a playful twist on digital culture, Knorr Philippines, in collaboration with MullenLowe, has turned one of the least-used emojis—the yellow cube 🟨—into a symbol of rich flavor and Filipino...

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“I Want Five Stars!”: How Five Star Chicken Turned a Joke into a Viral Marketing Hit

• Mercredi 6 août 2025

On August 1st, Thai fast-food brand Five Star Chicken launched a bold digital campaign that quickly became a viral sensation. Created by BBDO Bangkok and produced by Suneta House, the campaign,...

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“Feature Coming Soon?” Google Trolls Apple in Timely Pixel 10 Campaign

• Mercredi 6 août 2025

In the relentless battle for smartphone supremacy, missed promises can become powerful weapons. And Google has just taken aim. A new advertising campaign for the upcoming Pixel 10 subtly but...

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Domino’s Highlights Value With Playful Pizza vs. Burger Campaign

• Mardi 5 août 2025

Domino’s Pizza is turning up the heat in the quick-service restaurant (QSR) value wars with a fresh and humorous ad campaign promoting its long-standing $6.99 Mix & Match deal. Launched on...

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Columbia Breaks Outdoor Marketing Conventions With Bold “Engineered for Whatever” Campaign

• Mardi 5 août 2025

Columbia Sportswear is not here to sell a walk in the park. With its daring new brand platform, “Engineered for Whatever,” the American outdoor brand is rewriting the rules of traditional...

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Cheetos Enters The UK Fashion Scene With “Cheetle Dust” Inspired Streetwear Campaign

• Lundi 4 août 2025

For its first major influencer campaign in the United Kingdom, Cheetos has traded shelves for streetwear. With help from global digital agency DEPT®, the $3 billion snack brand is launching...

• PUB

Trident Launches TriDifferent: A Bold Call for Gen Z to Embrace the Unexpected

• Lundi 4 août 2025

Trident is getting a fresh burst of personality — and it starts with TriDifferent, a bold new global campaign from Perfetti Van Melle, designed to energize Gen Z and shake up the sameness of...