Coca Cola Maroc and Marvel announce the first "Marvel Studios Festival" in Morocco:
On the occasion of the cinema release of the Marvel Studios' new film "AVENGERS: ENDGAME" on April 26, Coca-Cola Maroc is partnering with Marvel to offer the public a unique and immersive experience through a new system in Morocco. Indeed, the two partners will propose a large-scale system inspired by the film. Thus, Morocco will host its first "Marvel Studios Festival" from April 25 to 28. The festival is an opportunity for Moroccans to immerse themselves in the world of Marvel's extraordinary superheroes.
Google Assistant starts displaying ads in its responses:
Advertising for Google is a crucial subject since the Mountain View firm generates almost all of its revenue from the sale of sponsored ads through its various products. From now on, Google Assistant will also display advertising in some of its responses. The same kind of ads that can be found in the results of a classic Google search. The integration of ads is part of an update that brings new response styles and more interactive elements. Google confirmed the information in a press release detailing the new features: search results "may include ads you would see on Search right now".
Inwi launches Win, a new 100% digital telecom operator:
On April 4, Inwi announced the launch of a new "100% digital telecom operator" called "Win". The announcement follows a teasing campaign in the media over the past few days, which had carried the #ckoiwin hashtag. The new operator will rely on a native mobile application on IoS and Android, which offers "exclusive digital functionalities so that each user can become an operator in itself", announced Inwi's management. Any customer wishing to subscribe to one of the win packages must do so online: everything is dematerialized, from the choice of number, to invoicing and the choice of package. This way, you will no longer have to go to the branch.
Facebook and Google dominate digital advertising spending in Europe:
Since 2016, advertisers' investment in digital has exceeded that of television. Today, mobile media (phones and tablets) account for the lion's share of digital advertising investment. This market is largely dominated by the giants Google and Facebook. Together, these two Internet giants will account for nearly 70% of digital advertising spending in the EU in 2019. In France, this share will be even higher, at 75.8%. In Germany, the duopoly will receive 74.5% of spending on digital advertising formats this year. In the United Kingdom, 63.3% of all digital advertising spending will go to Google or Facebook this year.
Crédit : IMPERIUM MEDIA
