The augmented reality "AR" associated with Facebook Messenger allows Nike to achieve tremendous success with its customers: "During the Facebook's big annual F8 developer conference that started on May 1, 2018, Facebook has announced that brands can now use its camera effects platform to use augmented reality (AR) with Messenger bots. This event allowed Nike managers to represent a first for the sneaker segment, enabling the brand to achieve an unexpected ROI in record time using augmented reality."
Study: FC Barcelona is the most powerful brand in the world of football: "Despite the departure of the Brazilian international footballer Neymar last summer to Paris Saint-Germain, Andrés Iniesta to Japan, and the decline in attendance at the Camp Nou stadium, the Spanish football club FC Barcelona is leading the world's strongest football brands this year. According to a study conducted by Brand Finance, the partnership agreements signed with the American company Nike and Japan's largest e-commerce site Rakuten, as well as the Club's desire to continue to strengthen in the United States, China, and Japan, are the reasons for this success."
2018 World Cup: Jumia Maroc unveils exceptional offers: "To celebrate the Football World Cup that will take place in Russia between June 14 and July 15, 2018, the first Moroccan e-commerce site Jumia has just announced the launch of offers on TV sets, as part of the week "Russia FDar". Indeed, this online sales platform is committed to reimburse customers, by offering a voucher of 20% of the total value of the television set, on all television purchased from May 28 to June 3, if Morocco qualifies in the second round of the World Cup."
L'Oréal to market Valentino fragrances: "The global cosmetics giant L'Oréal and the Italian company Valentino signed a long-term licensing agreement yesterday, May 28, for the creation, development, and distribution of luxury perfumes and beauty products under the Valentino brand. Thanks to this new license, Valentino will now benefit from the expertise and know-how of the L'Oréal Paris cosmetics group for its luxury fragrances and beauty products. This license agreement, the amount of which has not been disclosed, will officially come into effect on January 1, 2019."
Crédit : IMPERIUM MEDIA
