The Marketing News of the Week!
KLEM elected best Moroccan communication agency of the year: "During the African Cristal 2018, which was held in Marrakech from May 2 to 5, KLEM reaped a good harvest of prizes, making the agency, chaired by Mr. Hamid Kadiri, the best of the year for Morocco and the second on the continent. It won 4 Gold, 10 Silver, and 5 Bronze: 3 Gold best film and 3 Silver film for Morocco 2026, 1 Gold best African Press and 3 Silver Outdoor for BMW, 4 Silver Film and 1 Bronze Film for ONDE and UNFM, 3 Bronze African Film for Orange."
Study: The French do not appreciate personalized marketing: "According to a recent study revealed by the French survey company Odoxa, the French do not appreciate personalized marketing and 81% of the French say they are concerned about the collection and use of their data by e-commerce sites. Indeed, 65% of French people do not like to receive newsletters and product promotions by email, 74% do not like that we follow them as customers for a continuous experience between stores and digital, as for the "pop-up" windows annoy 9 out of 10 French; young people are however more open especially when the suggestions correspond to their tastes."
Packtory modernizes the visual identity of Marrakech juices: "In order to give a new breath to its "Marrakech" brand, Distra, a subsidiary of Mutandis group, has just announced the signing of a partnership agreement with Packaging, a Moroccan agency dedicated to packaging creation. Indeed, the group, which bought Citruma's Marrakech juice brand, launched a call for tenders to rethink and modernize the brand's image."
Study: FC Barcelona is the most powerful brand in the world of football: "Despite the departure of the Brazilian international footballer Neymar last summer to Paris Saint-Germain, Andrés Iniesta to Japan, and the decline in attendance at the Camp Nou stadium, the Spanish football club FC Barcelona is leading the world's strongest football brands this year. According to a study conducted by Brand Finance, the partnership agreements signed with the American company Nike and Japan's largest e-commerce site Rakuten, as well as the Club's desire to continue to strengthen in the United States, China, and Japan, are the reasons for this success."
Crédit : IMPERIUM MEDIA
