"ANA MAÂK" the New reality show for TPE by Attijariwafa bank: "In line with its historic and proactive commitment to supporting small businesses, Attijariwafa bank has launched a new program" ANA MAAK "with the aim of supporting and valuing entrepreneurship and the development of VSC. 2M channel every Tuesday evening and rebroadcast the next morning This is a new concept of reality TV that celebrates every week a TPE (craftsman, merchant, self-entrepreneur, etc.) with a problem to be overcome or a project to be developed ".
Morocco is offered a series on Chinese TV: "China's Central Television has unveiled the first episode of a documentary series on the Kingdom, which aims to make the Chinese viewer aware of the tourist, economic and cultural potentialities Including Morocco, which is a part of a strategic partnership between the Kingdom of Morocco and the People's Republic of China to promote cooperation in the cultural and tourism fields between the two countries. The first episode of this series, which was broadcast on Monday, the 20th of February, was dedicated to the city of Casablanca, given its geographical position, its central role in the national economy and its cultural and tourism potential.
Territorial marketing: the seductive tool of territories: "The economic world is now changing, territories are engaged in a race to attractiveness and for several years territorial marketing has proved itself to help achieve this objective. In spite of conferences, expert articles, books, and exchanges of good practices, its concrete implementation often remains difficult and more particularly for territories that do not have the means and attributes of large metropolises or regions ".
TF1 launches "Dual Screen", a new advertising format: "German carmaker Opel, a subsidiary of the American Group, General Motors, has just announced in collaboration with the television channel TF1 the launch of a new innovative concept dubbed" Dual Screen ", it is a new advertising format splitting the spot in two on the screen itself in order to be able to broadcast two complementary messages simultaneously, because this new device allows advertisers to enrich their TV campaigns and to reinforce their brand preference and also offers multiple possibilities to enrich the message with brand publishing, social enrichment, branded content or contextualization with bounce program ".
Advertising: when artistic creation blends with religion: "Advertising is often based on cultural references in order to convey its messages. Among these sources of inspiration is the religion which remains one of the areas of predilection marked by many creatives, especially in the international level, Actually advertisers often try to make references to religious scenes, with the aim of attracting attention, attracting the interest of the clientele, while trying to respect all In fact, it is a method increasingly used to stimulate and position oneself on another creative territory. Besides, a brand that transmits allusions about religion still faces criticisms, it is for this reason It is difficult to harmonize between respect for beliefs and the freedom of expression, and once religion and publicity meet, they arouse great controversy. Rarely, the campaigns that use religion are appreciated by all world".
Crédit : IMPERIUM MEDIA
