1. McDonald's Morocco launches "McDO behind the scenes": "McDonald's, the giant American fast food has announced through its Moroccan subsidiary the launch of a new advertising campaign called" McDO behind the scenes ". Opens its doors for the pleasure of the curious and lovers of the Big Mac. Why does it work? Just choose your restaurant and the time slot that suits you to finally see the backstage of your favorite restaurant.
2. The MDJS helps you to realize your sports projects: "The Moroccan Games and Sports (MDJS) has just announced the launch of a new innovative concept called" Nt7arko w N7arko ", it is an action the local public is invited to propose neighborhood sporting projects and the MDJS, as the first partner of the national sport, accompanies the best projects in order to encourage sporting activities. These projects will be selected according to their relevance, their civic and community character, and the funding of the selected projects comes from the 9assama 9assamach prize pool broadcast on Hitradio every morning in the Momo Morning Show.
3. Toyota and Ford create consortium to curb Apple and Google: "Toyota and Ford announced on Wednesday (January 4th) the formation of a consortium in the field of connected vehicles, with four other manufacturers, including French PSA, "SmartDeviceLink Consortium", the organization plans to "give consumers more choices to connect and control their smartphone applications on the road." For Toyota and Ford, Is a new step in their collaboration on the connected car, started about a year and a half ago, reminds Forbes. The two collaborators are taking a step further by inviting PSA and three Japanese manufacturers, Mazda Motor, Fuji Heavy Industries (Soon renamed Subaru on behalf of its car brand) and Suzuki Motor, and Elektrobit, Luxoft and Xevo are also part of the consortium.
4. Co-branding: When marriage brings strength: "In a saturated market for goods and services, the race is accelerating more and more between brands to improve the position of their products in the" In order to confirm their presence in the market and attract the targeted customer. United to broaden their target is Co-branding, a marketing strategy that attracts more and more retailers. It is a marketing practice that consists of two different and generally independent brands product which will be the fruit of their merger ".
5. Domino's Pizza launches its clothing line: "After Pizza Hut, the giant American pizza takeaway, Domino's Pizza, has announced the launch of a new collection of jumpsuits (one-piece suits) for lovers of Each jumpsuit is marketed at 25 pounds, and funds are donated to charities like Teenage Cancer Trust. Domino's Pizza's Indian subsidiary has also announced the launch of a recipe for Happiness. Savory mixture of pizza and burger, a hybrid sandwich that "looks like a burger and has the taste of a pizza." On the menu are two slices of herb bread and a special pizza garnish with vegetables, tomato sauce and mozzarella. Everything, baked in the oven. Note that fast food offers two versions, one chicken, the other vegetarian.
6. Ambush marketing: How to advertise without paying a penny: "Promoting your company or its products is a priority of all contractors. Because commercial success is partly due to this practice. Way to get known, it is to spend large sums of money in the advertisements, nevertheless, it exists a practice in marketing called "Ambush marketing", appeared after the explosion of the rights on the major events, The marketers are simply trying to create an advertising campaign by taking advantage of an event - usually a sporting event - and associating the brand of the company with it, without having disbursed any amount to become official sponsor.
Crédit : IMPERIUM MEDIA
