Quiksilver, the renowned surf-inspired apparel brand, has launched its latest campaign, "Get It. Now.", celebrating its deep-rooted connection to the world of surfing, snowboarding, and skateboarding. Timed for the arrival of spring, the campaign embraces the thrill, passion, and adrenaline that define action sports.
At the heart of the campaign is a 90-second film, featuring a star-studded lineup of Quiksilver ambassadors. Among them are Olympic gold medalist surfer Kauli Vaast, X Games multi-medalist skier Sammy Carlson, and professional surfers Griffin Colapinto, Kanoa Igarashi, and Jackson Bunch. Their performances serve as a testament to the brand’s legacy in competitive board sports.
Josh February, General Manager at Quiksilver, emphasized that while the brand is recognized for its athletic achievements, its true essence lies in the shared spirit of adventure. “People discovering Quiksilver in 2025 will know us for the competitive successes and the adrenaline-inducing performances of our amazing team. And we are that,” February said. “But beyond the medals and trophies, Quiksilver is about the spirit of action sports, the shared passion for risk-taking, discovery, and life. With this campaign, we’re extending an invitation to absolutely everyone to lace up, wax up, paddle out, drop in, pack their bags… whatever it is, just get after it!”
Narrated by legendary snowboarder Todd Richards, the campaign film provides an immersive look into the surf, skate, and snowboarding communities, highlighting the dedication and camaraderie that fuel these sports.
Creative artistic director Todd Saunders reinforced Quiksilver’s lasting impact on the action sports world. “Quik is an institution. An attitude. If you surf, skate, or snowboard, you know The Mountain & The Wave, and likely the riders behind it. ‘Get It. Now.’ aims to capture that spirit that has existed here since ’69—the unwavering passion and die-hard initiative that unite us all.”
With "Get It. Now.", Quiksilver continues to solidify its role as more than just a brand—it’s a movement, encouraging athletes and enthusiasts alike to embrace the spontaneity, energy, and culture of action sports.
