Coca-Cola is celebrating one of Canada’s greatest national passions: hockey. With its new campaign “Fan Work is Thirsty Work,” the brand pays tribute to the energy, loyalty, and determination...
À l’automne, alors que les ventes de glaces ralentissent naturellement, Dairy Queen Canada a choisi d’innover pour séduire les gourmands. La célèbre chaîne américaine lance “Falling...
At Columbia Sportswear, durability isn’t a buzzword — it’s a legacy. And for this year’s Halloween, the American outdoor brand decided to take that promise to its darkest — and funniest...
Au Canada, plus de la moitié des citoyens ne pratiquent pas suffisamment d’activité physique, selon Statistique Canada. Consciente de ce déficit énergétique, la marque de boissons nutritionnelles...
In an unexpected blend of cinema and cuisine, McCain Foods has brought a taste of Bollywood to Canadian screens with its latest campaign, The McCain Masala Movie. The initiative celebrates the...
After more than 150 years of being synonymous with ketchup, Heinz is turning a new page — and doing so in style. The global brand has launched a new campaign in Canada, created by Rethink,...
Tahini’s, Canada’s fastest-growing Mediterranean fusion brand, has unveiled its first major brand campaign, “Eat Unbland,” in partnership with Angry Butterfly. The campaign takes aim...
KFC Canada a trouvé une manière subtile et pleine d’humour de se rapprocher des Canadiens : offrir au Colonel Sanders un “hockey smile”, ce fameux sourire édenté symbole des joueurs...
In a cinematic tribute to Canadian grit and passion, Ford Canada and Wieden+Kennedy have launched a new campaign featuring hockey legend Carey Price, celebrating both the rugged beauty of the...
Canadian automotive brand OK Tire is expanding its message beyond tires with a new national campaign developed by creative agency Lifelong Crush. Under its reassuring platform “It’s Going...
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