Adidas s’impose à la CAN sans être sponsor officiel
Lors du dernier week-end de la Coupe d’Afrique des nations (CAN), tous les regards étaient tournés vers l’Égypte. Si les projecteurs étaient braqués sur les performances sportives, une...
Lors du dernier week-end de la Coupe d’Afrique des nations (CAN), tous les regards étaient tournés vers l’Égypte. Si les projecteurs étaient braqués sur les performances sportives, une...
Avant même l’ouverture officielle du Brussels Motor Show, MINI a choisi de se rendre visible là où on ne l’attendait pas : en plein cœur de l’espace urbain. La marque britannique signe...
The luxury automaker Lexus has unveiled a new holiday campaign that places generative artificial intelligence at the heart of its creative process. Titled Built for Every Kind of Wonder, the...
PUMA has literally taken running to new heights with the launch of its latest performance shoe, the Velocity NITRO 4. As part of the global campaign The Runner’s High, the brand staged a spectacular...
Starbucks has launched a new regional campaign titled “Original Knows Original,” celebrating authenticity, self-expression, and the individuality of its customers across the Middle East and...
Tahini’s, Canada’s fastest-growing Mediterranean fusion brand, has unveiled its first major brand campaign, “Eat Unbland,” in partnership with Angry Butterfly. The campaign takes aim...
Production house Mamma Team has officially entered the Middle East market, unveiling its first project in the region with a landmark campaign for Toyota, developed in partnership with Abdul Latif...
Spotify and Nike have joined forces to launch the global rollout of Make Moves, a campaign designed to tackle the societal pressures that drive teenage girls away from sport and physical activity....
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