McDonald’s UAE is stepping into the spotlight with a campaign that shifts attention away from the menu and onto the unseen impact behind every order. Developed by FP7 McCann, the new platform,...
Dans un contexte mondial où l’incertitude domine, The Times et Sunday Times ont lancé la deuxième édition de leur plateforme marketing « Times change. The Times remains ». Cette initiative...
As the 2025 holiday season came to a close, Disney+ Philippines chose an unexpected route to spotlight its live NBA offering: the language of local celebration. Instead of relying solely on digital...
As Thailand steps into 2026, KFC is opening the year with a campaign that blends fast food culture with deeply rooted local beliefs. The brand has unveiled its new “Fortune Bucket” initiative,...
As part of the Bye Bye de la pub 2025, Kraft Peanut Butter has unveiled its first-ever campaign within the Bye Bye ecosystem. Developed by Montréal-based agency LG2, As-Tu Du Beurre De Pinotte...
McDonald’s UK a dévoilé une campagne publicitaire parfaitement synchronisée avec le réveil des Britanniques après les célébrations du Nouvel An. Intitulée « Happy New Year to you,...
Motley, an independent creative agency based in Mumbai, has introduced Cards Against Advertising, a parody party card game that uses humour to reflect the realities of life inside the advertising...
Fernleaf has unveiled a new emotionally driven advertising campaign in Malaysia, created in partnership with Havas Malaysia, that revisits and modernises the iconic “Ibu” song made famous...
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