As economic uncertainty continues to shape consumer behavior, a new study by UserTesting, supported by Talker Research, reveals that loyalty to brands is more than just a matter of price —...
Every now and then, a brand dares to step beyond the obvious and reminds us that joy can come in the simplest forms—like a handful of colorful candy. That’s precisely the spirit of “Happy...
As artificial intelligence continues to dominate advertising strategies across industries, Del Real Foods is taking a refreshingly human approach with its first-ever brand campaign: “Abuela...
Neutrogena is turning back the clock—both literally and emotionally—with a new campaign that blends dermatological credibility and '90s nostalgia. To mark the launch of its Rapid Wrinkle...
In a new global campaign that blends nostalgia with cutting-edge technology, Coca-Cola is celebrating its enduring presence in literature with the help of AI. Developed by WPP Open X and VML...
