What if street signs became tools for celebration and visibility? In Basel, Switzerland, the classic green pedestrian figure has been creatively replaced with female footballers mid-kick —...
Nearly ninety-four percent of B2B marketers in Singapore—and ninety-one percent worldwide—now identify capturing and holding attention as their single greatest campaign challenge, according...
A recent study conducted by Understood, Havas, and the American Association of Advertising Agencies (4As) reveals a striking reality: nearly 50% of professionals working in advertising, marketing,...
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
Andrex, the UK’s leading toilet tissue brand owned by Kimberly-Clark, is breaking down bathroom taboos with a daring new campaign designed to help children feel confident using the toilet at...
Marjane Group a récemment présenté le bilan de ses deux initiatives phares, « Filière M » et « Alliances Productives », témoignant de son engagement durable pour une agriculture locale,...
Domino’s is strengthening its long-running collaboration with WorkInProgress (WIP), the independent creative agency based in Boulder, Colorado, that has helped fuel some of the brand’s most...
L’intelligence artificielle redéfinit les enjeux économiques mondiaux, et l’Afrique se positionne comme un terrain stratégique pour les géants technologiques. Après l’annonce de son...
