Apple is turning ordinary moments into extraordinary artworks with its latest global campaign, “Shot on iPhone, Drawn on iPad,” a colorful celebration of creativity made possible by its innovative...
Alors que des millions d’étudiants chinois s’apprêtent à faire leur entrée à l’université après avoir franchi l’épreuve redoutable du Gaokao, Apple saisit ce moment-clé pour...
Apple has unveiled a thrilling new performance video in collaboration with global K-pop sensation aespa, delivering a sneak peek of their upcoming track "Dirty Work." Filmed entirely using the...
Apple is breaking away from the traditional back-to-school playbook with Mac to School, a bold new campaign that fuses horror film tropes with real student struggles—delivering thrills, laughs,...
Pendant des années, la communication des marques technologiques s’est résumée à un leitmotiv clair : la vitesse, la puissance, la nouveauté. Mais cette course effrénée à la performance...
With a quirky new ad crafted by TBWA\Media Arts Lab and directed by the irreverent Andreas Nilsson, Apple once again proves that innovation can come wrapped in a punchline. This time, the spotlight...
In celebration of Earth Day, Back Market, the leader in refurbished electronics, has teamed up with the creative agency Marcel to launch a powerful global campaign aimed at raising awareness...
L'Autorité des normes de la publicité (ASA) a rendu trois décisions importantes cette semaine, dont une mise à jour de sa décision concernant la campagne publicitaire "Meilleur rapport...
