Generali lance une nouvelle plateforme de marque mondiale
Le groupe d’assurance Generali vient de lancer sa nouvelle plateforme de marque avec une campagne mondiale baptisée « Ici et maintenant » (« Here. Now. »), conçue par l’agence VML....
Résultats de " Human-connection " est 440 article
Shah Rukh Khan Joins Candere as Brand Ambassador to Redefine Everyday Jewellery
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced the appointment of Shah Rukh Khan as its new brand ambassador — a move that marks a significant milestone...
From Solo Screens to Shared Moments: The New Reality of Streaming in APAC
As Connected TV (CTV) adoption surges across the Asia-Pacific region, a new study by Omnicom Media Group APAC (OMG APAC) is redefining how advertisers approach streaming audiences. Titled “Connecting...
Peluches IKEA : stars d’une mini-sitcom décalée
IKEA UK bouscule une nouvelle fois les codes de la communication digitale en transformant ses peluches en véritables stars d'une mini-sitcom pleine d’humour et d’autodérision. Baptisée...
Sprite unveils limited-edition “Sprite + Tea” inspired by viral beverage trend
Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where...
Microsoft celebrates 50 years with a retro-futuristic immersive experience for developers
To mark its 50th anniversary, Microsoft is taking a bold leap into the past while celebrating the future of development with “The Original Build”, a fully immersive, retro-themed activation...
IKEA celebrates 50 years in Australia with a boldly local campaign and a flatpack twist
To mark 50 years of bringing Swedish design to Australian homes, IKEA Australia has unveiled a new 360-degree brand campaign titled “Just the Start”. Launched with agency Havas Host, the...
Good Food Launches Immersive Campaign Celebrating Everyday Culinary Moments
Australia’s beloved culinary brand Good Food has unveiled a striking new campaign designed to ignite the nation's love for food and highlight its role as a trusted culinary companion. Launched...
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