Sprite is once again tapping into viral culture and consumer curiosity with the launch of its newest limited-time offering (LTO): Sprite + Tea. Inspired by a growing social media trend where users infuse Sprite with tea bags, this refreshing innovation blends the brand’s signature lemon-lime fizz with the calming essence of tea — creating a bold new take on a beloved classic.
Available in two formats — Sprite + Tea Full Sugar (12 x 355 mL, 500 mL) and Sprite + Tea Zero Sugar (12 x 355 mL) — the product delivers on both taste and health-conscious preferences. The launch underscores Sprite’s commitment to flavour experimentation and its ability to act quickly on emerging consumer behaviors.
This isn’t the first time Sprite has captured attention with creative launches. Previous LTOs like Sprite Chill proved the brand's agility in bringing culturally relevant flavours to market. With Sprite + Tea, the company reaffirms its status as an innovation leader in the beverage industry, constantly evolving to stay aligned with shifting consumer interests.
Beyond flavour, the introduction of Zero Sugar options further reflects Sprite’s dedication to inclusivity and choice — acknowledging the increasing demand for low- and no-sugar beverages without compromising on taste.
By transforming a grassroots viral trend into a nationally distributed product, Sprite not only fuels excitement in the marketplace but also deepens its connection with a new generation of consumers who value authenticity, creativity, and responsiveness from the brands they love.
Sprite + Tea is available now for a limited time — and with online buzz already building, this unconventional twist on a carbonated favourite may just be the sip of the summer.
