On the vibrant island of Mykonos, time seems to dissolve in an endless celebration. Between rooftop parties, packed beaches, nonstop clubs, and spontaneous boat trips, the chaos is joyful—and...
Announced during Cannes Lions 2025, Open Call is YouTube’s latest initiative aimed at bridging the gap between brands and content creators. In an era where the creator economy is booming—marked...
Oreo has just proven that the most annoying habit on WhatsApp can be flipped into a brand-building machine. With no television spots, no print inserts and a shoestring budget, the cookie giant...
Fast food meets UK rap in a bold new collaboration between Burger King and Manchester-born rapper Aitch, as they serve up a limited-edition meal to celebrate the release of his latest album,...
In a nostalgic and heroic comeback, Pop-Tarts is leaping into the Marvel universe with a campaign that blends pop culture, cinema, and sweet indulgence. As part of its integrated partnership...
To celebrate its 30th anniversary, YES Charity has launched a powerful new campaign, “The Good Fight,” in collaboration with creative agency Iris. Far from promoting aggression, the campaign...
In a world where Valentine’s Day is often marked by roses, candlelit dinners, and cliché declarations of love, Cadbury 5 Star once again broke convention — this time, quite literally. As...
La pagaille n’a jamais été aussi attendrissante. À l’approche de la sortie en salles du film en live-action Lilo & Stitch, Disney a décidé de frapper fort en s’associant à la célèbre...
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