KeBIC : le stylo BIC devenu star grâce à un poisson d’avril
Ce qui n’était qu’une blague potache pour célébrer le 1er avril est en passe de devenir un objet culte. BIC, le géant français des fournitures de bureau, s’apprête à lancer le 27...
Ce qui n’était qu’une blague potache pour célébrer le 1er avril est en passe de devenir un objet culte. BIC, le géant français des fournitures de bureau, s’apprête à lancer le 27...
Fast food chain Steers is tapping into the power of smiles with its latest campaign, “Say Cheese”, created by ad agency Retroviral. Launched this month across South Africa, the campaign combines...
As the weather warms, Coca-Cola is encouraging consumers to put down their phones and soak in real-life experiences with a simple message: “Enjoy the Moment with a Coca-Cola.” The brand’s...
Chaque année, l’Australie vibre au rythme du State of Origin, ce duel emblématique qui oppose la Nouvelle-Galles du Sud (New South Wales) et le Queensland. Surnommé « la plus grande rivalité...
In a marketing landscape where ad fatigue is at an all-time high and consumers routinely skip or block traditional advertising, Hyundai Motor Company has found a strikingly fresh approach: make...
In a move that blends food, fandom, and fierce rivalry, McDonald’s Australia – affectionately known as Macca’s – has unveiled its limited edition Blues and Maroons Meals, an ode to State...
Chicken Licken, renowned for its comedic style and unique approach to advertising, has launched a fresh and creative campaign that taps into an unusual fear—bone phobia. With their latest campaign...
In an era of mass production and uniformity, Ecuadorian water brand Güitig is embracing its natural origins to stand out — not through flashy slogans, but by letting nature tell the story....
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