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The Marketing News of the Week!

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Physical commerce: Facebook announces the opening of pop-up stores: "As the holiday season approaches fast as does Black Friday, the American social networking giant Facebook has just announced in partnership with Macy's the opening of several pop-up stores in the United States.  Indeed, these will be installed in 9 of the department stores of the American brand Macy's. Consumers will then be able to find a selection of products from the catalogues of 100 SMEs and brands "most appreciated on Facebook and Instagram" and having a significant presence on these same platforms."

 

Samsung adopts a new logo to announce its foldable smartphone: "Samsung is starting to tease its foldable screen smartphone on its official Facebook page. A first presentation of the device is expected on November 7, 2018 at the Samsung Developer Conference. Samsung thought it was time to change the cover photo on Facebook. On the official brand page, the image of the Galaxy Note 9 has disappeared and given way to a new photo showing Samsung's logo, curved over itself. Without a doubt, it is easy to guess that the South Korean giant is talking here about his much-awaited smartphone with flexible screen, which will be presented on November 7, 2018 at the Samsung Developer Conference."

 

New partnership agreement between Markoub.ma and Cash Plus: "To bring bus stations closer to the customer, the online bus ticket booking and purchase platform marKoub.ma has just announced the signing of a partnership agreement with the transfer specialist is the receipt of money at Morocco Cash Plus. This new agreement will put an end to queues at ticket offices and travel to bus stations to book tickets in advance."

 

BBC launches its first marketing campaign to promote its new "Sounds" application: "The British Broadcasting Corporation (BBC) has just unveiled its first marketing campaign to promote the release of "BBC Sounds", a new mobile application that provides users with access to music, radio and personalized podcasts. Indeed, the campaign, created and broadcast on BBC channels, as well as in cinemas and social networks, supports users as they listen to the application throughout the day."

 

 

Crédit : IMPERIUM MEDIA