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The Marketing News of the Week!

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"Best brands": Maroc Telecom in the Top 50 worldwide: Maroc Telecom is included in the "50 Most Valuable Brands 2018" ranking prepared by the American ICT magazine "Silicon Review", which includes the best brands operating in the new information and communication technologies (ICT). Indeed, the Moroccan giant was selected according to a number of criteria, including the development and success of the offers, the quality of service, the capacity for innovation and adaptation, customer loyalty, and the company's reputation.

 

Emirates launches its new signature "Fly Better": Emirates, one of the most recognized companies in the industry for its innovative service offering, today presents its new international brand promise, "Fly Better". "33 years ago to the day, Emirates was transporting its first passengers from Dubai to Karachi. While the company has grown considerably since then, its promise to the customer has not changed: travelling with Emirates means a better flight experience," said Sir Tim Clark, President of Emirates.

 

"GG": the new media of CANAL+ dedicated to geek culture: After having invested in electronic sports in 2016 with the Canal Esport Club, the French general-interest television channel Canal+ has just announced the launch of a new online medium dedicated to "gaming and geek culture" called "GG" for "Good Game". On the agenda: interviews, news, in-depth articles, decryptions, tests, reviews and a new monthly show presented by Jean Baptiste Show on YouTube.

 

McDonald's launches a MacCoin coin for the 50th anniversary of the Big Mac: McDonald's famous Big Mac sandwich is 50 years old. To celebrate the event, the famous American fast food chain launched its own currency, the "MacCoin". Indeed, you can find 5 styles of pieces retracing the decades of the burger's life. Many references to pop culture should be included in this new payment method reserved for the American firm.

 

 

Crédit : IMPERIUM MEDIA