Dacia announces a new visual identity: "The Romanian car manufacturer Dacia, a subsidiary of the French group Renault, has just announced the launch of a new, more powerful and modern visual identity. With a simple, refined, and visually captivating design, the new visual identity was conceived with the aim of modernizing the brand and promoting its perception. The new Dacia visual identity came into effect on all offline and digital media last April and will be a valuable lever for future Dacia campaigns."
"Ntaawnou Ala Chqa": Men do housework in a Moroccan ad: "To quickly gain notoriety, the Moroccan detergent brand Mio unveiled a new advertising campaign on the occasion of the holy month of Ramadan. Indeed, this Moroccan brand chose for its very first advertising release to call for sharing domestic tasks between men and women. In the countryside, men and boys hold the broomstick, rub and clean, while a man's voice speaks to his wife and rhythms the video against a background of piano notes. "For all the times you've cleaned, for all the times you've worked without me, for all the times I haven't reached out," says the voice-over in the ad."
Advertising: Samsung mocks Apple iPhone again: "Samsung surfs the iPhone battery controversy with a new ad gently mocking Apple smartphone users. Already last November the Korean firm had released an ad mocking Apple's lack of innovation by retracing the release of Apple smartphones from the first to the iPhone X from the point of view of a fan who was disenchanted with Samsung's innovations. The new ad features a woman at an airport trying to show her boarding pass on her iPhone "it charges wait" while a casual young woman with a Samsung terminal smoothly passes the controls."
Louis Vuitton announces exclusive collection for Russia 2018: "Louis Vuitton, a world-renowned brand, has announced three exceptional projects to celebrate the 2018 FIFA World Cup Russia. In addition to the order of a trunk specially designed to transport the Official FIFA World Cup Trophy, the trunk maker announced the launch of two new exciting projects for the final phases, which will take place in Russia: a collector's box for official Adidas match balls and a range of licensed official products."
Crédit : IMPERIUM MEDIA
