Mobile now generates more than half of advertising revenues in the United States: "Internet advertising revenues in the United States totaled $88 billion for the full 2017 fiscal year, with Q4 2017 representing approximately $26.1 billion and Q3 2017 representing approximately $21.8 billion, according to the latest IAB Internet advertising revenue report prepared by PwC US. The turnover for the 2017 financial year increased by 21.4% compared with 2016."
Le Matin launches its first smart media "Matin Première": "After launching an Arabic-language platform exclusively dedicated to sports, "Matinsport", Le Matin Group innovates and unveils its first 100% digital smart media "matinpremiere™". With audio and video formats, Matin Première offers daily video shows, audio podcasts, digital radios, and articles. All this is available on a dedicated platform and on social networks. "To meet the information needs of curious, selective, and connected users, Matin Première has concocted a series of programs as varied as they are fresh, new and covering several fields," says the group."
Coca-Cola celebrates 50 years of the Big Mac with a special can: "The legendary Big Mac will celebrate its 50th birthday this year! To celebrate the occasion, McDonald's iconic fast food chain announced the signing of a partnership agreement with Coca-Cola, the world leader in soda and soft drinks, to launch a new can. Signed by the DPZ&T agency, it is a can of Coke in the colors of the Big Mac. The brand's emblematic visual symbol, bread, meat, lettuce, and cheese are easily recognizable."
A fast-food 100% dedicated to the "Casa de Papel" series: ""La Casa de Papel" has not finished making people talk about it! The most watched Spanish series on Netflix has become a source for designers thanks to its success. To surf the wave, Lyon fans decided to open a fast-food inspired by the universe of the series. Called "La Casa Del Burger", this new fast-food restaurant offers its customers, as its name suggests, burgers with the names of the main characters. So, we have Denver, Tokyo, Nairobi, Oslo, Berlin, Rio, and Moscow. There is something for everyone and even vegetarians can enjoy the Helsinki Veggie."
Crédit : IMPERIUM MEDIA
