BCP Group's African subsidiaries adopt a new visual identity: "In Abidjan on April 24, the Moroccan group Banque Centrale Populaire (BCP) launched a new identity within its African holding company Atlantic Business International - ABI (Banque Atlantique et Atlantique Assurances network), which groups 16 subsidiaries in 9 countries in the sub-region. The horse, which has always been linked to the image of BCP as an intangible heritage, thus becomes the unique emblem for the parent company and its various subsidiaries in sub-Saharan Africa. The announcement of this declination took place during a gala evening marked by the presence of the Ivorian Minister of Justice, Sansan Kambilé, representing the Prime Minister of Ivory Coast, members of the Ivorian government, and the Ambassador of Morocco to Ivory Coast, Abdelmalek Kettani."
Centrale Danone launches a new limited-edition packaging: "On the occasion of the Agriculture Fair of Meknes (SIAM), which is held from April 24 to 29, Centrale Danone announced the launch of a limited-edition packaging for its "Centrale" milk range. "Zine Bladi'' is the name chosen for these personalized packaging which pay homage to Moroccan folklore through the reproduction in watercolor of the traditional costumes of the 12 regions of Morocco. "Zine Bladi project was born from Centrale Danone's desire to underline the vast national roots of "Centrale" and the pride the brand takes in its daily proximity to Moroccans, in their diversity, by highlighting the wealth of the national clothing heritage," indicates the company in a press release."
Digital Transformation: Inwi launches a catalog of cloud services dedicated to enterprises: "To offer Moroccan companies innovative Cloud solutions, Inwi, the second global fixed and mobile telecommunications and Internet operator in Morocco, has just announced the signing of a partnership agreement with Huawei, Dell/EMC, and VMWare. The main objective is to enable Moroccan companies to begin their digital transformation without prior investment in infrastructure, announces the Moroccan giant in a statement."
61% of Moroccans trust the brands advertised on premium websites: "A recent survey commissioned by the leading advertising market place Buzzeff reveals that 61% of Moroccans surveyed are likely to trust a brand they see on a premium site (a website of good reputation with professional content and quality), with 54% saying they are more likely to buy a product when it is promoted in such environments. Moreover, 60% of Moroccans surveyed stressed that they are ready to watch ads that do not interfere with their online enjoyment."
What brands for a five-star customer experience?: "The Brandwatch Analytics platform unveiled a new study that compared several hundred of the world's leading brands based on the emotions they generate, the value they receive from their customers, and the service they provide to their customers. What brands for a five-star customer experience? Social networks are unanimous: if you want an ideal customer experience, trust the following brands. T-Mobile: One thing is certain: customer satisfaction is the number one ingredient in T-Mobile's products and service strategy."
Crédit : IMPERIUM MEDIA
