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The Marketing News of the Week!

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NRJ launches a contest that will allow its listeners to double their salary: "Good news for Moroccans. The online radio NRJ Maroc announced Tuesday, May 1, the launch of a new contest that will allow its listeners to double their salary! Indeed, to take their chances, the participants will have to fill out a form on the mobile radio application and listen to the morning show "Dijbril". "We want to mark the NRJ territory and distinguish ourselves from other radio stations by offering a new game in Morocco to both thank and retain our listeners," the radio announced, noting that the launching date also coincides with the preparations for the month of Ramadan."

 

Accused of plagiarism, Zara takes a pair of socks off the market: "The South African Laduma Ngxokolo, well known for his knitting brand "MaXhosa by Laduma", launched in 2010, has just published a message accusing the Spanish brand Zara of plagiarism and cultural appropriation. Indeed, the chain of stores had started the marketing of men's socks whose patterns are not without reminiscent of parts of the South African stylist and designer. Alerted by Internet users on the striking similarities between his models and those of Zara, the creator, very popular on the African continent, decided to rely on justice and to return in passing all the articles Zara that he had bought until now."

 

Sultan launches a special operation in Morocco Mall: "Sultan tea has just welcomed new varieties in its range of flavored tea under the motto "à chacun son thé" (to each their own tea). To present these new varieties, the brand has set up a tasting stand in the Morocco Mall shopping center and invites visitors to the surface to take a tea break to savor the new Sultan tea aromas. In the same promotional context, the brand launched a television and radio advertising campaign last March to promote the flagship product Al Baroud."

 

Tilila Trophy: the prize that rewards the most valuable advertising of a woman's image: "The 2M Parity and Diversity Committee has just announced the launch of a new Trophy called "Tilila", a prize that rewards the most valuable television advertising of women's image, with an advertising campaign worth 1 million dirhams of advertising space on 2M. Indeed, the Tilila Trophy aims to make advertisers and communication agencies aware of the values of parity and gender equality. It rewards the television commercial most sensitive to respect for women and the enhancement of their image. For the moment, the application is open to advertiser-agencies wishing to participate in the competition."

 

 

Crédit : IMPERIUM MEDIA