Sarouty.ma: New brand image, new ambitions: "The real estate portal sarouty.ma has just announced the launch of a new visual identity. More than four years after its launch, the Moroccan subsidiary of the international Property Finder group has adopted a more modern and colorful visual charter. Indeed, through the launch of this new identity, the Moroccan giant aims to develop new services and offers. Thanks to the commitment of the internal teams, each user can unlock his or her potential and thus acquire more prospects and more offers."
Snapchat deploys "Marketing Mix Modeling" in the MENA region: "In order to measure the impact of advertising campaigns on its social network, the American giant Snapchat has just announced the launch of its "Marketing Mix Modeling" program in the MENA region. Thanks to this new service, brands will be able to measure the impact of their campaigns on the social network alongside other marketing channels, such as television, radio, digital, etc. Snap has also announced a partnership with eight companies to ensure a complete offer in the MENA region."
Study: 58% of the world's bandwidth dedicated to video viewing: "Sandvine, a company that analyzes network traffic, has just unveiled a new study on video content consumption around the world and the figures are impressive. Indeed, the research shows that more than half of the world's bandwidth (58pc) is attributed to video viewing. The rest of the Internet activities are shared by the rest: web browsing in general occupies 17pc, gaming is in third place with 7.7pc and social follows with 5pc."
Interbrand 2018: Apple remains the most powerful brand in the world: "For the 19th consecutive year, the world leader in brand strategy and design consulting, Interbrand, has unveiled its famous ranking of the 100 most powerful brands in the world. The study, which is highly anticipated in the marketing world, is not only based on many criteria such as: the financial health of the company, the importance of the brand in the purchase act and its ability to build customer loyalty. Indeed, according to Interbrand's latest results, the American multinational company Apple has retained the title of the most powerful brand in the world for the sixth consecutive year."
Crédit : IMPERIUM MEDIA
