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The Marketing News of the Week!

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Study: Instagram goes beyond Snapchat and becomes the most widely used application among young Americans: "Instagram has just surpassed Snapchat as the most used application by American teenagers. The survey revealed by the Piper Jaffray bank revealed that 85% of teenagers reported using Instagram at least once a month, while 84% for Snapchat. Indeed, this is the first time Instagram has surpassed the yellow ghost on this study. Overall, Snapchat and Instagram were the two most used applications among the adolescents surveyed, followed by Twitter and Facebook."

 

"Million-Air": Ryanair launches a massive seat sale at only 109 dirhams: "Ryanair, Europe's leading airline, launched a massive sale of "Million-Air" seats on Monday, October 22, with seats for sale at only 109 dirhams, throughout its European network to travel from November to March, allowing its customers to realize even more savings. This exceptional sale at 109 dirhams was available for booking on October 22 and until Tuesday, October 23 midnight (24 hours) only on the website Ryanair.com."

 

L'Oréal: "Companies that only sell products will not be successful": "L'Oréal is embarking on a service offering to become the leading beauty technology company. The French industrial cosmetics group believes that companies that only sell products will not be successful in the future. "L'Oréal has been selling products for 110 years, but we have to start selling services. I think that the company that sells only products will not be successful," said Stéphane Bérubé, Marketing Director of L'Oréal."

 

Nespresso parodies Game of Thrones in its new ad: "George Clooney is back in Nespresso ads. And to mark this occasion, the world leader in coffee machines, capsules, and accessories, has put small cups in the big ones by offering a pastiche of Game of Thrones. Indeed, in this ad, George Clooney becomes a knight and defeats a dragon whose head is cut off to his Queen, alias Margaery Tyrell in the HBO series. The latter then asked him what he needed as a reward for his courage. The actor then defies space and time and suddenly exits the cinema screen. He walks the streets of New York in search of a Nespresso store where he stops to enjoy a cup of coffee. The Nespresso ambassador since 2006 has declared himself "very happy" to have finally been able to fulfil his dream of playing a valiant knight, as reported by our BFMTV colleagues."

 

 

Crédit : IMPERIUM MEDIA