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The Marketing News of the Week!

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Volkswagen will soon start work on a new plant in Morocco: 

The German manufacturer Volkswagen has opted for the Kingdom of Morocco to set up its new factory. According to the Africa intelligence website, "the German giant is currently finalizing the business model for the establishment of an assembly plant in Morocco", adding that company representatives have approached international banks to negotiate financing. 

 

The Heetch transport application arrives in Rabat: 

After successfully launching its activities in Casablanca in November 2017, Heetch extended its services in Rabat on September 17, 2018. For its first location in Rabat, Heetch will start with a fleet of 200 taxi drivers, a figure that will certainly increase in the coming months in order to achieve a wider coverage. 

 

Opening of the first ONMT office in New Delhi:

The Minister of Tourism, Mohamed Sajid, announced on Monday, September 17, in New Delhi, the opening of an office of the Moroccan National Tourism Office (ONMT) to promote the Kingdom's tourism offer. "The opening of this new ONMT office in India is a first step towards promoting Morocco as a destination of choice for Indians and strengthening tourism investment between the two countries," Sajid said in a statement to MAP. This initiative also aims to bring Moroccan tourism products closer to the Indian market, which offers a great opportunity in terms of human capital and economic development, said the minister, who is on a three-day visit to India at the head of a large delegation.

 

Renault-Nissan-Mitsubishi has teamed up with Google to install Android in its vehicles:

Renault-Nissan-Mitsubishi has just signed a partnership agreement with the American giant Google to use its Android operating system and offer customers new services on board the vehicles of the automotive alliance. Renault-Nissan-Mitsubishi, which sold 10.6 million cars worldwide in 2017, would launch this new system in 2021. "The main objective is to bring the experience that users have on their phones into the car," said Hadi Zablit, the alliance's business development director.

 

 

Crédit : IMPERIUM MEDIA