L'Oréal will offer virtual make-up tests on Facebook: L'Oréal announced on Thursday a long-term collaboration with Facebook in order to offer the social network users virtual make-up trials. The world leader in cosmetics is thus continuing its development in digital. The French group stated in a press release that consumers, through a direct connection between Facebook and ModiFace, the beauty tech company recently acquired by L'Oréal, could virtually test the make-up of its flagship cosmetic brands such as Maybelline, Urban Decay, Lancôme, or Yves Saint Laurent.
Facebook wants to access its users' banking data: The American social networking giant Facebook has approached major American banks to ask them to share data from their customers who subscribe to the social network, in order to offer new features on its Messenger messaging service. With this new feature, the famous social network wants to allow its users to consult their bank account balance or credit card transactions via Messenger. Facebook, however, has not specified how it intends to use the requested data.
Advertising will soon land on WhatsApp: The popular WhatsApp messaging will soon integrate monetization for businesses and add advertising in the user space. This new feature is designed to replenish Facebook's cash registers. After a long testing phase, WhatsApp officially offers its business solution to brands. Since last year, 3 million brands are already using the application to communicate with their fans, assures the firm. The social network will now allow companies to buy advertising space on your Facebook news feed that will send you directly to a WhatsApp chat.
Starbucks partners with Alibaba in China to deliver coffee: To develop its presence on the Chinese market and counter its rivals, the American group Starbucks has just announced the signing of a partnership agreement with the number one Chinese e-commerce, Alibaba, to deliver coffees in China. Starting next month, Chinese consumers will be able to order their Starbucks drink with a click of the Ele.me application, Alibaba's meal delivery unit, which will deliver the beverage to the recipient by an electric scooter courier.
Armpits: a real advertising medium: In Japan, Wakino Ad Company has just unveiled a new advertising strategy. Indeed, this company has developed a unique way to attract the attention of the target audience by placing advertisements under the armpits of young women. Wakino Ad Company has published photos on its website showing how this advertising strategy could be used by recruitment portals, theatre schools, and detective agencies. The idea is therefore simple: pay those who want to pay to stick stickers on their armpits and then walk around the subway and... raise their arms.
Crédit : IMPERIUM MEDIA
