"Yass'In": Intelcia launches new chatbot service: "To improve the candidate experience, Intelcia, a major player in the outsourcing business, has just announced the launch of a new chatbot service designed to attract new "native digital" talent, used to using social networks and ultra-connected. Equipped with artificial intelligence, "Yass'In" integrates with potential candidates' everyday uses and employs the same "language and style". It is also available at any time for contact on social networks, including Facebook Messenger."
"Never touch up": Dove is committed to never touch up its advertising models again: "The Dove brand is committed to never touching up its models again in order to promote a positive body image and launches a "never touch up" logo, which guarantees that neither the body nor the face of its models have been digitally modified. On October 1, 2017, the Photoshop decree required advertisers "to accompany with the mention "retouched photography" photographs for commercial use of mannequins in case of image processing to refine or thicken their silhouette."
Gap Kids makes polemic by putting in scene a little girl veiled in an advertisement: "The American clothing brand GAP provoked strong reactions on social networks after staging a veiled child in its latest advertising campaign. Named "Back to School", in this new campaign the brand specializing in jeans has brought to light a young girl of about ten years wearing a blue scarf. Several visuals of this ad were published on the Twitter Gap Kids account, as well as on the brand's website."
L'Oréal will offer virtual make-up tests on Facebook: "L'Oréal announced on Thursday a long-term collaboration with Facebook in order to offer users of the social network virtual make-up trials. The world leader in cosmetics is thus continuing its development in digital. The French group stated in a press release that consumers, through a direct connection between Facebook and ModiFace, the beauty tech company recently acquired by L'Oréal, could virtually test the make-up of its flagship cosmetic brands such as Maybelline, Urban Decay, Lancôme, or Yves Saint Laurent. The first experiment will be launched at the end of August with NYX Professional Makeup."
Crédit : IMPERIUM MEDIA
